Diego Salazar

Diego Salazar is an experienced marketing professional with a strong focus on performance marketing and growth strategies across Latin America (LATAM) and the Middle East and Africa (MEA). Currently serving as the Performance Marketing Lead for DiDi, Diego oversees all performance marketing initiatives for Mobility and Food businesses. Previous roles at DiDi include Paid Media Lead and Paid Social Lead, where Diego led efforts in user engagement and grew the rides, food, and fintech sectors. Prior experience includes serving as Global Head of Paid Marketing and Growth at Clara, building multinational teams and systems for international growth. Diego co-founded YaPasé and has experience in growth roles at TiendaPago and Linio Group, demonstrating expertise in marketing analytics, campaign management, and digital brand strategy. Diego holds a degree in Business Engineering from the Instituto Tecnológico Autónomo de México.