Juan Carlos Zaragoza Cahue

Juan Carlos Zaragoza Cahue is an experienced marketing professional specializing in performance marketing and paid media strategies. Currently serving as Ad Ops Strategy Manager for LATAM at DiDi since March 2022, previous positions include Performance Marketing Manager for Engagement Ops Strategy and Food in LATAM. At T2O media México, from August 2016 to February 2022, Juan Carlos held roles including Operations Manager and Paid Media Specialist, overseeing the development and execution of various digital marketing strategies. Early career experiences include Media Planning Manager at Lievant and an internship at the Mexico Tourism Board. Juan Carlos holds a degree in Marketing and Communication from Tecnológico de Monterrey and a Master’s in Digital Business from Vértice Business School.