Maria Fernanda Ortiz D.

Maria Fernanda Ortiz D. is an experienced marketing professional with a diverse background in the field. Currently serving as the Driver Product Marketing Lead for DiDi in LATAM since September 2021, Maria Fernanda has developed comprehensive marketing strategies focused on passenger engagement and brand growth. Previous roles at Liverpool included Marketing Manager for the Men’s department and Sr. Marketing Brand Manager for Beauty & Accessories, where Maria Fernanda led cross-functional teams and implemented significant marketing campaigns. Earlier experience at Marcel Worldwide as an Account Executive and Trainee Account Executive laid the foundation for a successful career in marketing. Maria Fernanda holds a Master of Science in Marketing from Queen Mary University of London, along with a Bachelor's degree in Marketing from Universidad Iberoamericana, Ciudad de México, and completed an exchange program at Università Bocconi.