Melanie Schilling

Melanie Schilling is a seasoned marketing professional with extensive experience in digital paid marketing across various industries, including ride-hailing, food delivery, and fintech. Currently serving as Sr. Manager of Digital Paid Marketing for the LATAM region at DiDi since June 2021, Melanie has played a pivotal role in building and structuring the new Branding Department while managing LATAM's digital branding campaigns. Prior to DiDi, Melanie held various positions at Publicis Media, where responsibilities included developing annual media strategies and establishing performance metrics. As an Instagram influencer with a following of 85,000, Melanie created engaging content focused on bars. Previous experience includes roles in account management and media planning at IMS Internet Media Services, THINK Y, and Cuko. Melanie holds a degree in Advertising from UADE and completed a Master Class in Digital Acceleration at Hyper Island.