Diesel
Zaher Katerji is a seasoned architectural professional with extensive experience in high-end retail and commercial projects. Currently serving as Global Director of Architecture at Diesel, Zaher is responsible for the architectural expression of the brand across various environments, collaborating closely with senior leadership to align creative vision and business objectives. Previously, as Director of Construction EMEIA at Burberry, Zaher oversaw all store projects and managed project teams to ensure compliance with scope, budget, and timelines. Zaher has also held key positions at ZARI Architects, Bottega Veneta, and Binda Italia srl, focusing on luxury brand architecture, project management, and sustainability initiatives. With a Bachelor's degree in Architectural Engineering from the University of Aleppo and a Certificate of Proficiency in English from the University of Cambridge, Zaher combines technical expertise with a strong commitment to quality and efficiency in design and construction.
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Diesel
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Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression while brand continues to blaze its own trail. Diesel thrives on change: every new product derives from a process of enormous creative freedom, ensuring constant innovation. The collections include: Diesel, Diesel Black Gold and Diesel Kid. Diesel is not just apparel and denim: it’s a lifestyle, which has been interpreted through licenses with leading brands to develop watches and jewellery (with Fossil), eyewear (with Marcolin), fragrances (with L’Oreal), helmets (with AGV), strollers (with Bugaboo), and a complete Living Collection (with Moroso – furniture, Foscarini – lighting, Scavolini – Diesel social kitchen, Seletti – tableware and Berti – wooden flooring). Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.