Franco Caballero

Franco Caballero is an accomplished Integrated Strategy Lead specializing in multicultural marketing at Dieste Inc., where employment began in February 2022. Previous roles include Director of Strategy & Insights at VMLY&R, Planning Director at EP+Co, and Director of Strategy at Remezcla, contributing to notable projects for brands such as Cadillac, Samsung, and Dos Equis. Franco's career commenced at Bromley Communications as a Copywriter after earning a B.A. in Communications-Advertising from The University of Texas-Pan American. Advanced studies include coursework toward an M.S. in Applied Cognition and Neuroscience at The University of Texas at Dallas.