Alessandro Baronti

Alessandro Baronti is an accomplished executive in the eyewear industry, currently serving as President of Global Wholesale at DIFF Eyewear since October 2024. Prior to this role, Alessandro was President & CEO at De Rigo REM from January 2018 to July 2024. Alessandro's extensive experience also includes a tenure at Luxottica from January 2011 to July 2017, where responsibilities included Vice President of Industry Relations and Education for the North America Market and Vice President of Sales for the Western Region, focusing on strategic accounts and sales for the wholesale division.