Timothy Mack

Chief Marketing Officer at DIFF Eyewear

Timothy Mack has been in the marketing industry since 2008. Timothy began their career as Senior Director of Customer (CRM) Marketing and Ecommerce at Ashley Stewart, Inc. Timothy then moved to Hot Topic in 2009 as Vice President of Ecommerce, Digital Marketing and Customer (CRM) Marketing. In 2012, they took on the role of Vice President and General Manager of Ecommerce, Digital Marketing and CRM at Lucky Brand Jeans. In 2015, they became Senior Vice President of Direct to Consumer (DTC) at Nixon and was responsible for increasing global DTC Sales by +233% YoY. In 2017, they took on the role of Senior Vice President, Strategic Brand Marketing and eCommerce at Lucky Brand, where they were responsible for increasing Sales by +45%, Profit by 10 times, Traffic by 37%, Customer CLV by 40% and total company EBIDTA by +42. 9% YoY. In 2019, they became Chief Marketing Officer at Bonobos, where they were responsible for driving overall brand, creative, growth, marketing plans/programs, sales growth strategies, product and category marketing, and customer retention/loyalty programs. In 2020, they took on the role of Chief Marketing Officer at 4ocean PBC and Chief Digital Officer at RTW Retailwinds. In 2021, they became Marketing Advisor at Hummingbird Humanity and Chief Marketing Officer at DIFF Eyewear.

Timothy Mack attended Ohio University from 2002 to 2004, where they earned a Masters of Business Administration in Business Administration. Timothy then attended The Ohio State University Fisher College of Business from 1988 to 1993, where they earned a Bachelor of Science in Business Administration, specializing in Marketing & Transportation Logistics.

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Timeline

  • Chief Marketing Officer

    November, 2021 - present