Differly Inc.
Erin Blaskie is an accomplished marketing and communications professional with extensive experience across various organizations, including the Canadian Paralympic Committee, where Erin serves as Director, Marketing and Communications. Currently serving in multiple fractional roles, Erin provides expertise to organizations such as Pagecloud, Inovia Capital, Mydoma Inc., and the Ottawa2026 IWBF Wheelchair Basketball World Championships. As the Founder & CEO of Willow Grey, a boutique organic growth marketing consultancy, Erin collaborates with purpose-driven B2B companies. Erin's educational background includes studies at Harvard Business School and Northwestern University, with certifications in inbound marketing from HubSpot Academy. An advocate for community innovation, Erin also holds advisory and expert roles at YSpace and Cultivator Powered by Conexus.
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Differly Inc.
We are a team of senior leaders with expertise in transformation and innovation, dedicated to helping businesses uncover opportunities and become more competitive in a digital economy. Our services address key challenges faced by modern organizations: Innovation & Transformation: We build comprehensive roadmaps, manage the innovation lifecycle, and foster a culture of innovation to ensure sustainable growth. Our tailored strategies align leadership and streamline processes across customer experience, technology, channels, brand, and profit models. Customer & Member Growth: Our expertise in user experience, data strategy, and growth marketing helps organizations attract and retain loyal customers. We develop and execute data-driven strategies to enhance customer interactions and build lasting relationships. Technology & Digital Strategy: We guide organizations in adopting and deploying the right digital platforms. Our thoughtful and measured approach ensures that technology investments align with business goals, driving efficiency and innovation. Change & Organizational Readiness: We prepare organizations for successful change management, particularly in technology implementations. Our workshops and playbooks empower teams, minimize resistance, and enhance organizational resilience. At Differly, we take the guesswork out of innovation, enabling your business to thrive in today's digital landscape.