Elizabeta Gorgievska is an experienced professional in business consulting and digital transformation, currently serving as a Principal Consultant at diffferent since April 2022 and as a Principal Business Consultant at their own firm since January 2019. Elizabeta has previously held roles as an External Business Consultant at Ray Sono, focusing on digital transformation and strategic marketing, and as an Innovation Consultant and Founder at Seedlab South Africa, where the focus was on co-creating innovation strategies for corporates. Additional experience includes positions as Executive Creative Director at iKineo and Digital Business Director at The Jupiter Drawing Room - Johannesburg. Elizabeta's career spans over two decades, with a strong foundation in integrated marketing strategy and business model transformation, complemented by a Bachelor's degree in Communication and Media Studies from imk - Institut für Marketing und Kommunikation.