Anant Sharma

Anant Sharma is an accomplished CEO and design expert with extensive experience in brand strategy, customer experience, and digital innovation. Since December 2009, Anant has led Matter Of Form, a consultancy that collaborates with prestigious brands such as Aman, Accor, and The Economist. In addition to this role, Anant serves as Founder and Creative Director of the Crafts Council, as well as a Member of the Board of Trustees at EHL, where Anant teaches MBA courses in Brand Strategy and CX. Anant also hosts the podcast "What The Luxe," co-founded Diffusion Digital, and has played vital roles in various other ventures, including FORM Commerce and MOF Ventures LLP. Anant's educational background includes degrees from UCL and the University of the Arts London, further complementing a career dedicated to luxury branding and innovative strategies.