Blythe Fletcher

Blythe Fletcher is a seasoned market research professional with extensive experience in qualitative and quantitative methodologies. Currently serving as Director of Insights at Dig Insights since September 2025, Blythe previously held the position of Associate Research Director and Qualitative Lead at Reach3 Insights, where responsibilities included client relationship management, staff development, and enhancing research design. Blythe's career spans various roles in prominent firms such as G Adventures, Edelman, Maru/Matchbox, and others, demonstrating a strong ability in project management, strategic insight generation, and team mentorship. Educational credentials include a Bachelor of Arts from Western University and a postgraduate certificate from Humber College in Research Analyst studies.