William O’Connor is a researcher and strategist specializing in qualitative research, with over 25 years of experience in understanding consumer behavior, policy, and user experience. They served as Vice President of Qualitative at Kantar from 2014 to 2023 and currently hold the position of Vice President of Insights - Qualitative at Dig Insights since 2024. O’Connor has held significant roles in various organizations, including Director of Research at the National Centre for Social Research and Director of the Qualitative Research Unit at NatCen Social Research. They recently completed a Certificate in UX Design at York University and are pursuing further studies at Cranfield School of Management.
This person is not in any teams
This person is not in any offices