Yixian Li

Yixian Li, PhD, currently serves as the Director of Advanced Analytics at Dig Insights, overseeing the planning and execution of internal development projects and the implementation of new technologies to enhance analytical processes. Previous roles include Senior Manager and Manager in Advanced Analytics at Dig Insights, Data Scientist at Crestview Strategy, and a series of positions at Western University, such as Content Developer for quantitative methods and Teaching Assistant in Psychology courses. Yixian Li has also contributed as a Visiting Scholar at the USC Institute for Creative Technologies, conducting research on AI social partners. With a strong educational background in Social Psychology, including a PhD from Western University, Yixian Li possesses extensive experience in advanced analytics, statistical modeling, and research methodologies.