David Lerchbacher

David Lerchbacher has held various roles in the business and analytics industry since 2002. From 2002 to 2004, they worked as an Auditor at Sherwin Williams. David then moved to Sports Authority, where they held the roles of Manager Marketing Analytics, New Store Retail Planner, Financial Analyst, and Inventory Analyst from 2004 to 2015. From 2015 to 2018, they worked at The Denver Post as the General Manager of Insights Lab and Director of Analytics and Market Research. In 2018, they founded Insights Lab, an innovative business analytics and consumer insights consultancy, where they served as Principal and Founder. Most recently, from 2019 to present, they have been the Chief Operating Officer and Chief Data Officer at Digible, Inc.

David Lerchbacher attended the University of Mount Union from 1996 to 2000, graduating with a Bachelor of Arts degree in Business Administration with a focus in Finance and Economics.