DiGiCo
Austin Freshwater has a diverse work experience spanning multiple companies and roles. Austin started their career at Twinings as a Territory Manager in 2001 before moving on to Coca-Cola as a Wholesale Account Manager. In 2005, they joined Rubicon Drinks Ltd as a National Account Manager, where they successfully expanded the niche product portfolio. Austin then joined Canon (UK) in 2007 as a KAM, managing key accounts while also driving new business development. Austin later became a Channel Manager, leading a team to achieve revenue targets and expand into new markets. In 2012, Austin joined Canon Inc. as Sales Director - Professional Imaging, overseeing marketing and sales operations in the UK and Ireland. Most recently, they held the positions of General Manager and Managing Director at DiGiCo, a role they started in 2017.
Austin Freshwater attended Goffs School from 1992 to 1998. During this time, they pursued an A Level degree in Maths, Biology, and Chemistry. Further information about their field of study is not provided.
This person is not in any teams
This person is not in any offices
DiGiCo
DiGiCo (UK) Limited brings together the design and development skills and digital engineering expertise that have helped create some of the world's most popular, successful and ground-breaking digital audio solutions. The company was formed in 2002 with the purchase of Soundtracs, which was formed in the early 1980s by a group of recording engineers in search of a better studio console than those available at the time. The team's success led to two decades of audio innovation and, in 1992, its first development of a digital audio mixing console. In 1996 this program led to the launch of the acclaimed Virtua console, followed a year later by the DPC, in 1998 the DS3 and in 2000 the D4. Since 2000 the company's product range has been based entirely on digital audio. Along the way a host of new technologies has been introduced, including the first use by an audio manufacturer of the revolutionary Sharc DSP from Analog Devices, a faster, more efficient processor than any then on the market, the first (and still the most comprehensive) use of multiple TFT LCD touchscreens, a pioneer in the use of a 96kHz sample rate, and the first to run multiple sample rates simultaneously. This is just some of the experience that went into creating DiGiCo's first product, the D5 Live digital mixing system, which brought with it a revolutionary approach to both the live sound console and the way it interfaces with both ends of the audio chain. DiGiCo has always been ahead of its time, basing the D5 around a powerful DSP engine using proven Soundtracs hardware and software, but with features dedicated to live sound mixing, it created the world's first truly open-ended console system. Now, it has taken a quantum leap forward. Using a single Super FPGA [Field Programmable Gate Array], the new SD Series and S21 combines this single chip technology with the new Tiger SHARC to produce our trademarked Stealth digital processing.