DigiShopGirl Media
Angelica Lai is a seasoned digital marketing professional and editor with extensive experience in storytelling across various media platforms. Currently serving as Digital Marketing Manager at DigiShopGirl Media since December 2021, Angelica also contributes as an Editor for Slant'd, focusing on narratives that empower Asian American voices. Previous roles include Email + Social Media Specialist at ParentMap, Freelance Writer and Editor for notable digital properties, and various editorial positions at Disney Interactive and Pottermore. Angelica's foundational experience in journalism and media was shaped at The Daily Bruin and the UCLA Center for the Study of Women, complemented by a Bachelor of Arts in English, Political Science, and Film TV and Digital Media from UCLA.
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DigiShopGirl Media
DigiShopGirl Media is the leading boutique agency dedicated to providing best practices and expertise in the rapidly evolving Direct-to-Consumer brand industry. We work with consumer startups and up-and-coming brands such as Noom, Away Travel, Rent The Runway, Blueland, Starface, Madison Reed and Dame Products. Particular area of expertise are: - Omni-channel digital marketing: - SEO/SEM - Social (FB/Instagram/Pinterest/Snapchat/Tiktok) - Email - Mobile - Amazon e-commerce setup and advertising - Instacart advertising - Integration and reporting across different digital channels - User acquisition and retention - Email marketing - E-commerce / Payments / CRM infrastructure