Andrea Z.

Digital Strategist & Talent Manager at Digital Brand Architects

Andrea Z. has a diverse work experience in various industries. Andrea began their career as a Marketing Intern at Merck in 2012, where they gained experience in market research, competitor analysis, and database management. Andrea then worked as a PR Assistant & Digital Marketing and Communications Consultant at Costume National in 2014. In this role, they assisted with PR projects, database management, and digital marketing. Andrea also worked as a Showroom Assistant at Versace in 2015, where they supported customer monitoring, assisted buyers, and performed office tasks. Andrea then joined YOOX NET-A-PORTER GROUP in 2016 as part of the PR and Communications team, managing samples, assisting with communication materials, and organizing events. Currently, Andrea works at Digital Brand Architects, where they serve as a Digital Strategist & Talent Manager. In this role, they develop digital influencer campaigns, creates creative ideas and projects for clients, and manages budgets for influencer selection.

Andrea Z. began their education in 2008 at Tecnológico de Monterrey, where they pursued a Bachelor's degree in Marketing and Communication. Andrea completed their degree in 2011. In 2010, Andrea participated in a Study Abroad Program at Lorenzo de' Medici Firenze, obtaining a Fashion Business Certificate. From 2011 to 2013, they attended ESIC Business & Marketing School, focusing on Marketing and Business Management. In 2014, Andrea pursued a Master's Degree in Fashion Management at Domus Academy, which they completed in 2015. Additionally, in February 2019, they obtained a certification in Personal Branding on Social Media from LinkedIn.

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