Graeme Smeaton

Graeme Smeaton has extensive experience in the costume and retail sectors, currently serving in multiple roles at MorphCostumes and Royal & Awesome since February 2012. Notable positions include leading the Amazon channel, driving significant sales growth, and managing new acquisitions to sustain business expansion. As General Manager of Fun Shack, Graeme played a pivotal role in integrating the company post-acquisition and enhancing sales and profits. Additionally, Graeme co-founded Royal & Awesome, achieving seven-figure revenues through effective consumer strategies. Earlier experience includes various positions at Kraft Foods and Cadbury plc., culminating in a solid foundation in sales, marketing, and brand management. Graeme holds a First Class BEng Hons degree in Mechanical Engineering with Management from The University of Edinburgh.