Nicole Williams

VP of Member Experience & Marketing at Digital Federal Credit Union

Nicole Williams, CFMP, currently serves as Vice President of Member Experience and Marketing Technology and Enablement at Digital Federal Credit Union since August 2022, after previously holding the position of Director of Member Experience and Marketing Analytics. Prior to this role, Nicole worked at Heartland Bank and Trust Company from November 2010 to August 2022, where responsibilities included directing marketing and customer experience strategies as Senior Vice President and Director of Marketing and Customer Experience. Earlier experience includes serving as Marketing Director and Senior Vice President at Heartland Bank, focusing on strategic marketing and customer experience initiatives, and as a Regional Marketing Representative at Commerce Bank from June 2005 to October 2010. Nicole holds a Bachelor of Arts in Public Relations from Illinois State University and an Associate in Science from Kishwaukee College.

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