Ashley Martin

Ashley Martin has a diverse work experience in the field of digital marketing. Ashley is currently working as the Director of Digital Marketing at Digital Fuel Capital since September 2023. Prior to this, they worked at Bertram Capital as the Director of Performance Marketing from October 2021 to August 2023, where they consulted with internal marketing teams, identified testing opportunities, and analyzed paid performance.

Before that, Ashley worked at DIFF Eyewear as the Director of Acquisition - Paid Media from July 2019 to October 2021. In this role, they managed a marketing budget of over $10 million, improved new customer CPA by 20%, and grew the new customer base by 50% YoY. Ashley also built and managed an internal team to support marketing channels.

Ashley has also held positions at TechStyle Fashion Group as the Sr. Acquisition Manager - Paid Social, Fast Fashion - JustFab & ShoeDazzle from July 2018 to July 2019, and as the Paid Social Media Campaign Manager - Fabletics, JustFab, ShoeDazzle from August 2017 to July 2018. In these roles, they developed and executed paid social strategies, managed large marketing budgets, and communicated KPIs and insights across the organization.

Earlier in their career, Ashley worked at Wpromote as the Paid Social Media Manager from September 2016 to July 2017, at imre as the Senior Project Coordinator, Digital & Social from June 2015 to August 2016, and as the Project Coordinator, Digital & Social from September 2013 to June 2015. Ashley also worked at Renegade as an Associate Account Executive from July 2012 to September 2013, and at TBC as an Account Management Intern from January 2012 to April 2012.

Overall, Ashley Martin has a strong background in digital marketing, with experience in strategic planning, performance analysis, budget management, team leadership, and client coordination.

Ashley Martin attended Rollins College from 2008 to 2010, but did not obtain a degree or specify a field of study. Ashley then enrolled at Loyola University Joseph A. Sellinger School of Business and Management from 2010 to 2012 and earned a Bachelor of Business Administration (B.B.A.) degree with a focus on Marketing. Additionally, Ashley has obtained certifications in Google Adwords and Google Analytics from Google, although the specific dates of completion are not provided.