James Pybus is a seasoned digital marketing professional with over 25 years of experience. They currently own Keyword Strategy, providing data-driven marketing strategies, and have founded Digital Marketing Groundworks in 2023. Previously, James worked as an optimization specialist, focusing on improving website performance in line with Google's standards. Their expertise also includes training and consultancy in digital marketing methodologies, as well as a history of entrepreneurial ventures in affiliate marketing and e-commerce. James is a Freeman of the City of London and engages in various roles within the digital marketing field, including course creation and mentorship.
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