User Experience Team

The User Experience Team at DICE focuses on creating intuitive and engaging gameplay experiences by designing user interfaces and conducting research that informs player interactions. This collaborative group of UX and UI experts aims to enhance player satisfaction through iterative design, testing, and feedback, ensuring that every game not only meets but exceeds player expectations. By integrating user insights into the development process, the team plays a vital role in shaping the immersive worlds that define DICE’s iconic titles.