Digital Limelight Media (DLM)
Devin Melinn is a marketing professional with a Bachelor's degree in Marketing from Davenport University, obtained between 2017 and 2020. Currently serving as a Senior SEO Specialist at Digital Limelight Media since January 2021, Devin has specialized in implementing marketing strategies for small to mid-size medical practices, focusing on conversions, awareness, and real-time ROI. Prior experience includes roles as a Quality and Effectiveness Assistant at Davenport University, a Product Line Management Wood and Metal Intern at Haworth, a Sales Supervisor at Weed Man, and a Shift Leader at Jets Pizza.
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Digital Limelight Media (DLM)
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DLM creates long lasting patient relationships for aesthetic practices that are both profitable and rewarding. They do this in three easy steps: Marketing: DLM starts with fully understanding the target market and develop a brand and website that creates an emotional response from the website visitors. DLM increases brands exposure by generating leads through various marketing mediums (SEO, Social Media & Paid Advertising). Manage: When the leads come into the practice DLM implements their proprietary Customer Relationship Management (CRM) tool, DLMInsight. DLMInsight helps staff better manage leads through email, calls and SMS. This is used to help organize and improve lead response to new patient opportunities and convert more leads into scheduled appointments. During this stage DLM will educate and work with the practice to improve the internal process and customize workflows that streamline lead management. Measure: The final phase is to measure the value of the lead. DLM integrates with many EMR and scheduling systems. This allows DLM to follow the patient through the practices pipeline. They also have streamlined ways to determine ROI without EMR integration. DLM is the only marketing company that can automatically tie out ROI for the marketing that is being done in real-time. DLM leverages this data to help create better direction in the marketing strategy. They also use this data to drive the practices reputation online as well as improve patient re-engagement. DLM benchmarks their clients performance over 120 practices across the United States.