Digital Limelight Media (DLM)
Sam Herwaldt is a seasoned marketing professional with extensive experience in paid media and digital analytics. Currently serving as a Paid Media Specialist at Digital Limelight Media since June 2024, Sam previously held the same title at BlackTruck Media + Marketing from October 2022 to June 2024. Earlier roles include Digital Analyst at Monarch Investment and Management Group, Director of Marketing & Branding at GR Auto Gallery, and Marketing Specialist at Challenge Mfg. Company. Sam's career began at Digital Limelight Media as a Marketing & SEO Specialist and prior as a Marketing Intern at Anchor Realty. Sam holds a Bachelor's degree in Marketing from Grand Valley State University and an Associate’s Degree in General Studies from Grand Rapids Community College.
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Digital Limelight Media (DLM)
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DLM creates long lasting patient relationships for aesthetic practices that are both profitable and rewarding. They do this in three easy steps: Marketing: DLM starts with fully understanding the target market and develop a brand and website that creates an emotional response from the website visitors. DLM increases brands exposure by generating leads through various marketing mediums (SEO, Social Media & Paid Advertising). Manage: When the leads come into the practice DLM implements their proprietary Customer Relationship Management (CRM) tool, DLMInsight. DLMInsight helps staff better manage leads through email, calls and SMS. This is used to help organize and improve lead response to new patient opportunities and convert more leads into scheduled appointments. During this stage DLM will educate and work with the practice to improve the internal process and customize workflows that streamline lead management. Measure: The final phase is to measure the value of the lead. DLM integrates with many EMR and scheduling systems. This allows DLM to follow the patient through the practices pipeline. They also have streamlined ways to determine ROI without EMR integration. DLM is the only marketing company that can automatically tie out ROI for the marketing that is being done in real-time. DLM leverages this data to help create better direction in the marketing strategy. They also use this data to drive the practices reputation online as well as improve patient re-engagement. DLM benchmarks their clients performance over 120 practices across the United States.