Mischa McInerney

Mischa McInerney is the current Chief Marketing Officer at the Digital Marketing Institute. Prior to this role, Mischa held the position of Group Director of Digital Marketing & CVM at Bank of Ireland and Digital Marketing Manager at Electric Ireland. Additionally, Mischa worked as a Marketing Consultant for various clients within different sectors. Mischa's expertise lies in using data-driven insights to devise and implement omnichannel strategies to drive customer engagement and increase lifetime value.