Digital Results
Lindsey Merrill is a proficient digital marketing professional currently serving as a Digital Marketing Specialist at Digital Results since January 2023. Previously, Merrill held roles including Assistant Digital Marketing Manager at Advanta IRA, where responsibilities included strategizing marketing initiatives to enhance social media and website traffic, producing a successful podcast, and managing webinar events. As Marketing Director at Karl Miller Realty, Merrill developed comprehensive marketing strategies that significantly increased social media presence and web traffic. Experience also includes managing production and visual elements at World Help, leading a team of creatives, and implementing campaign strategies for fundraising events. Merrill's early career involved supporting project management and design processes at Waymaker.church, Elevation Church, and Davis Art and Design. Educational qualifications include a Bachelor of Science in Graphic Design from Liberty University.
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Digital Results
Working with a digital performance marketing agency like Digital Results means your organization will have new strategies and directions, tests to find the most repeatable and scalable opportunities, as well as constant watching of customer-centric metrics that can drive real change. If you want to create a competitive edge in your business, you must pay attention to performance management. Our performance management process creates a cascade of metrics and targets, from a company’s top-level strategic objectives down to the daily activities of its website. Teams must continually monitor those metrics, discuss progress and focus on good performers, as well as those not meeting the anticipated results. Under-performers should trigger an action to address the problems with forward-thinking solutions.