Digital Trails
Sidse Fjeldsted Sorensen is a seasoned professional in client operations and digital marketing, currently serving as Group Client Operations Manager and Client Operations Manager at Digital Trails since October 2021. With prior experience as Organic Performance Manager and Digital PR Specialist at EDERA Lab, Sidse has held key roles including Group Client Operations Manager at LeaseFetcher and Digital PR Specialist at Digital Impact. Earlier career stages featured positions as Digital Marketing Coordinator and Lead SEO at PingGo, as well as internships in marketing and PR at organizations such as Hot Tin Roof PR and VIKING Life-Saving Equipment. Sidse's educational background includes a Bachelor of Arts in Public Relations and Marketing from Queen Margaret University and participation in the International Summer University Programme at Copenhagen Business School.
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Digital Trails
Digital Trails was born in 2018 in London to offer e-commerce players and service providers a solution that combines the measurability and commercial performance of search marketing with the brand building effects of PR. Our mission is to enable brands to maximise international visibility & commercial results through effective, performance-led PR and SEO – aligned with business objectives. With an international founding team – with management experience across the UK, Europe and Asia Pacific – we immediately understood the importance of offering a streamlined solution for global brands. We couldn’t do it without being a truly international team ourselves: today, Digital Trails count over 7 nationalities in our core team, spread across 5 countries in Europe and the UK and speaking north of 15 languages! We pride ourselves on understanding cultural nuances and the localisation needs of running campaigns in multiple markets. After establishing our base in our home market – the UK – in 2021 we launched a new European hub with a second base in Amsterdam, to better service our European clients and further expand our network in the old continent.