James Best is an accomplished analytics and digital marketing professional with extensive experience in driving conversion rate optimisation and crafting data-driven strategies across various industries. Currently serving as Head of Analytics and Optimisation at Digital Voices, James manages client projects and mentors team members in data visualisation while leveraging technologies like VWO, Django, and Google Cloud Platform. Previous roles include Digital Marketing Strategist at 20ten Creative, where James focused on performance reporting and campaign planning, and Social Media Manager at Adapt, overseeing teams to deliver impactful campaigns. With a solid foundation in media and entertainment technology from the University of Portsmouth, James possesses a diverse skill set that spans social media management, paid media strategies, and automation processes.
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