Anna Crook

Anna Crook is an experienced professional in the digital health and wellness industry, currently serving as the Director of Product Development at Digital Wellness since January 2007. As the first employee, Anna led the design and development of the company's online weight loss and fitness platform, as well as iOS applications and significant research partnerships, while also managing U.S. partnerships from 2012 to 2016. Prior to this role, Anna freelanced as a Digital Producer for Castor & Pollux Pty Ltd from January 2002 to December 2006, working with notable clients such as M&C Saatchi and Weight Watchers, and developing the Raising Children Network, a government-supported parenting resource. Anna began a career at Weight Watchers as the Senior Director of Content from January 2000 to December 2001, relocating to New York City as the third employee of the startup.