Digital Wellness
Anna Crook is an experienced professional in the digital health and wellness industry, currently serving as the Director of Product Development at Digital Wellness since January 2007. As the first employee, Anna led the design and development of the company's online weight loss and fitness platform, as well as iOS applications and significant research partnerships, while also managing U.S. partnerships from 2012 to 2016. Prior to this role, Anna freelanced as a Digital Producer for Castor & Pollux Pty Ltd from January 2002 to December 2006, working with notable clients such as M&C Saatchi and Weight Watchers, and developing the Raising Children Network, a government-supported parenting resource. Anna began a career at Weight Watchers as the Senior Director of Content from January 2000 to December 2001, relocating to New York City as the third employee of the startup.
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Digital Wellness
Changing people’s lives by making a positive impact on their health is our mission. Our Digital Health Platform powers the world’s most renowned and trusted weight loss programs, the CSIRO Total Wellbeing Diet in Australia and the Mayo Clinic Diet in the US. Our programs are offered direct to consumer and through enterprise, we work with private health insurers, pharmaceuticals, corporates and governments to provide online services including chronic disease management plans (CDMP) and patient support programs (PSP) to their members or staff. We…. • Inspire Hope • Care • Are Optimistic and Energised • Strive to be World Leading • Are always Evolving • Get it done.