Andrew Salmon

Andrew 'Sid' Salmon is a seasoned professional with extensive experience in digital transformation and strategic consultancy, primarily serving as Managing Partner at Digital Works Group (DWG) since August 2011. With expertise in guiding businesses through significant change, Salmon has held pivotal roles at various organizations, including the Medical Defence Union, Allfunds, and Avast, where critical projects focused on innovation, turnaround strategies, and digital advancements. Academic credentials include a CIM Diploma in Marketing and a BSc (Hons) in Business Studies from the University of Bradford.