digitalAudience.io
Kristian Westergren currently serves as Sales Director at digitalAudience.io, a data collaboration platform that enhances digital marketing efficiency while prioritizing privacy. Prior to this role, Kristian held several positions at MatchAds from 2012 to 2022, including Head of Sales and Key Account Manager, focusing on online advertising solutions across a vast network of premium Swedish websites. Earlier experience includes Online Marketing Manager at Elmount, where Kristian managed digital marketing strategies for online gambling, and various roles at Epium PLC overseeing online poker and casino operations. Kristian began the career at Boss Media AB as Key Account Customer Relationship Manager, supporting the management of online casino operations for multiple major clients.
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digitalAudience.io
DigitalAudience connects online ad campaigns to CRM databases of premium publishers. This way clients can create ‘custom audiences’ for their campaigns on, for instance, Facebook and DoubleClick. The CRM data will be edited towards an anonymous database.With the money, founders Ruben Niet and Wouter Theijsmeijer will further develop the product,expand in The Netherlands and even look for an expansion abroad.