Amaka Ajaegbu

Amaka Ajaegbu is a Demand Capture Manager at DigitalRoute since February 2024, focusing on developing lead nurture workflows and managing CRM data operations to improve pipeline efficiency. Previously, Amaka worked as a Growth, Marketing & Sales team member at yayloh, where diverse content creation and SEO optimization were key responsibilities. Amaka served as a Marketing Manager at Broll Nigeria, achieving significant client growth and increased marketing qualified leads through innovative data-driven strategies. Earlier roles included Research Manager and Senior Research Analyst at Broll Nigeria and Senior Analyst at Financial Derivatives Company Limited. Amaka holds a Master of Science in Economics from UCL and a Bachelor of Arts in Economics from Durham University, with professional memberships in the Digital Marketing Institute and Revenue Operations Alliance.