Jake Trotta

Jake Trotta is a seasoned marketing and account planning professional with extensive experience in the advertising and healthcare sectors. Currently serving as Vice President Director of Account Planning at Digitas Health since June 2021, Jake has previously held roles including Account Planning Supervisor and Senior Planner at Norton Agency, and Strategic Planner at TracyLocke. Jake's expertise includes developing strategic thought leadership tools, conducting secondary research, and crafting actionable brand strategies through consumer insights analysis. Notable early career experiences include a marketing internship at the University of Michigan Center for Entrepreneurship, where digital growth strategies significantly increased engagement, and an account management internship at FCB Global, where innovative media strategies were developed for high-profile clients. Jake holds a Bachelor's degree in Political Science with a focus on Entrepreneurship from the University of Michigan.