Digitas Health
Kayla Justen is a seasoned digital marketing professional with extensive experience in digital strategy and media optimization. Currently serving as Senior Manager of Digital Strategy at Digitas Health since June 2022, Kayla previously worked at General Mills as a Digital Experimentation Strategist and at Collegis Education in various digital marketing roles. At Collegis Education, Kayla developed and executed strategic omni-channel media plans that increased enrollment for higher education clients while optimizing paid media to lower customer acquisition costs. Other positions include Marketing Manager at Hamlin Building Center Inc., where social media engagement was significantly enhanced, and multiple internships focusing on market research and content creation. Kayla holds a Bachelor of Arts degree in Advertising from South Dakota State University.
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Digitas Health
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Digitas Health is the Agency of Now: the first global connected-health agency, purpose built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.