Kayla Justen

Kayla Justen is a seasoned digital marketing professional with extensive experience in digital strategy and media optimization. Currently serving as Senior Manager of Digital Strategy at Digitas Health since June 2022, Kayla previously worked at General Mills as a Digital Experimentation Strategist and at Collegis Education in various digital marketing roles. At Collegis Education, Kayla developed and executed strategic omni-channel media plans that increased enrollment for higher education clients while optimizing paid media to lower customer acquisition costs. Other positions include Marketing Manager at Hamlin Building Center Inc., where social media engagement was significantly enhanced, and multiple internships focusing on market research and content creation. Kayla holds a Bachelor of Arts degree in Advertising from South Dakota State University.