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Ryan J. Lord

Director Engagement Strategy at Digitas Health

Ryan J. Lord, MBA has extensive work experience in the wellness and healthcare industry. Ryan J. started their professional journey in 2011 as an Exercise Specialist and Aerobics Instructor at BJC HealthCare. During their time there, they also served as a Wellness Coordinator and Worksite Wellness Coordinator & Exercise Physiologist, where they built and maintained key business relationships, increased revenue, and elevated brand awareness.

In 2011, Ryan also worked as a Fitness Professional at Snap Fitness 24/7 and as an Exercise & Wellness Professional at Logical Health Pro-Motions.

In 2016, Ryan joined GlobalFit as a Senior Wellness Consultant. In this role, they provided guidance and consultation on developing and branding wellness programs for various clients in the financial services, healthcare, pharmaceutical, and insurance sectors. Ryan J. used product knowledge, performance data insights, and market research to strategize and implement effective digital marketing campaigns and program education materials.

Currently, Ryan is at Digitas Health, where they hold the positions of Manager, Digital Strategy and Senior Manager, Engagement Strategy. Ryan J. has been responsible for digital strategy development and has been instrumental in driving client engagement and program success.

Overall, Ryan has demonstrated expertise in developing wellness programs, creating effective marketing campaigns, and fostering meaningful relationships with clients. Ryan J.'sdiverse background and expertise make him a valuable asset in the wellness and healthcare industry.

Ryan J. Lord, MBA completed their Master of Business Administration (MBA) degree in Business, Management, Marketing, and Related Support Services at Villanova University from 2017 to 2019. Prior to their MBA, they earned a Bachelor's Degree in Exercise Science with a minor in Mathematics from Southern Illinois University Edwardsville, where they studied from 2005 to 2011.

In addition to their formal education, Ryan has obtained several certifications. Ryan J. completed courses in "Writing a Marketing Plan" from LinkedIn and "Content Marketing" and "Inbound" from HubSpot Academy in February and March 2020, respectively. Furthermore, they acquired expertise in Google Ads through certifications in "Google Ads Measurement," "Google Ads Display," and "Google Ads Search" obtained in April and May 2020.

Links

Timeline

  • Director Engagement Strategy

    July 1, 2023 - present

  • Senior Manager Engagement Strategy

    January, 2022

  • Manager Digital Strategy

    January, 2021