Briant Illescas

Briant Illescas is a skilled professional in search marketing and business intelligence, currently serving as a Manager of Search Marketing at Digitas North America since June 2023. Previously, Briant worked at Mindshare, where responsibilities included designing Tableau dashboards for over 50 Unilever brands and managing ETL processes using Knime and Python. With experience at VaynerMedia as a Media Analyst, Briant successfully bid and placed campaigns for numerous Mondelez brands and provided comprehensive performance reports to clients. Additional experience includes leadership as a Data Analytics Cohort Captain at COOP, business intelligence consulting, and various analytical roles, demonstrating a strong foundation in data-driven decision-making and campaign optimization. Briant holds a Bachelor of Business Administration in Computer Information Systems from Baruch College.