Elizabeth Updegrove

Elizabeth Updegrove is an accomplished media strategist with extensive experience in leading media planning and strategy across various channels. Currently serving as Vice President, Director of Media Strategy at Digitas North America since April 2024, and at GroupeConnect since January 2018, Elizabeth has consistently delivered top-tier media strategies that exceed client expectations, particularly for Bank of America. Previous roles at Digitas North America included Media Planner and Associate Media Planner, where Elizabeth acted as a liaison between clients and site partners, facilitating successful digital advertising campaigns. Earlier career experiences include internship roles at The Week Magazine, Hearst, and the Red Sox Foundation, alongside a solid educational background with a BA in Communications and Media Studies from Fordham University.