Fides Araneta is an accomplished advertising professional with extensive experience in shopper and eCommerce strategy. Currently serving as Associate Director at Digitas North America, Fides manages the Haleon account since January 2023. Prior tenure at Starcom from January 2014 to December 2022 included multiple roles, culminating in Associate Director, where Fides led a team managing significant media commitments for Kellogg's across various retail channels. Fides is recognized for delivering eCommerce insights during new business pitches, optimizing campaign execution across diverse teams, and fostering relationships with major clients and retail partners. Fides earned a Bachelor of Science in Advertising and Marketing from the University of Illinois Urbana-Champaign and has previously held various roles, contributing to projects with companies such as Walmart, Amazon, and Best Buy.
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