Geoff Crowell

Geoff Crowell is an experienced digital marketing professional specializing in programmatic advertising and digital strategy, currently serving as Vice President/Director of Programmatic at Digitas North America since December 2019. Prior experience includes leadership roles at Hearts & Science, Zenith, and VivaKi where Geoff managed complex accounts and developed programmatic strategies for high-profile clients such as Barclays Bank and Verizon. With a strong track record in campaign management, team building, and technology integration, Geoff is proficient in optimizing digital campaign performance and driving innovative solutions through data-driven insights. Geoff holds a Bachelor of Arts in Communications from the University of Massachusetts Amherst.