Jeff Bobick currently serves as the Senior Vice President of Data and Analysis at Digitas North America, a position held since February 2019, after previously holding the role of Vice President and Group Director in the same department. Prior to this, Jeff worked at General Motors from April 2016 to February 2019 as Cadillac Performance Marketing Analytics Manager, overseeing performance marketing analytics for brands including Chevrolet and Cadillac. Additional experience includes serving as Chevrolet Marketing Analytics Manager at Fiat Chrysler Automobiles, and leading analytics initiatives at GTB for Ford Motor Company. Jeff's earlier roles include senior digital analysis for various clients at Campbell-Ewald and internships at McCann Erickson and Aflac. Jeff holds a Bachelor of Arts in Advertising from Michigan State University.
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