Karina Morales

Karina Morales is a seasoned professional with extensive experience in commerce measurement, data analysis, and marketing. Currently serving as VP/Group Director of Commerce Measurement, Data & Analysis at Digitas North America since September 2019, Karina has also held the position of Consumer Experience DTC Growth Marketing Lead at Haleon from May 2022 to January 2023. Previous roles include Measurement Partner Manager at Amazon and various positions at Starcom, including Associate Director for Data & Analysis focused on Samsung. Karina's career began as a Data Analyst at Carat USA. Educational credentials include a Bachelor of Business Administration in Banking, Corporate, Finance, and Securities Law, as well as a Bachelor of Arts in Economics, both from Queens College.