Matt McDonald

Vice President, Experience Strategy at Digitas

Matt McDonald currently serves as Vice President of Experience Strategy at Digitas North America, a position held since January 2022. Prior to this role, Matt was Vice President of Strategy at Reason One from January 2019 to January 2022, where responsibilities included leading strategy development and managing a growing strategy department. Matt has also held various strategic positions, including Director of Strategy at BlueKey, Inc. and Digital Strategist at HOOK, where contributions focused on digital strategy and client project management. Early career experiences include roles at MJM Consulting, Motley Rice LLC, and NetPlus Marketing, among others. Matt earned a Bachelor of Science in Marketing from Penn State University, completing studies in 2007.

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