Sarah Mitus is a seasoned marketing professional with extensive experience in social strategy and digital marketing. Currently serving as the VP/Director of Social Strategy at GroupeConnect since February 2020, Sarah leads social strategy teams for Wealth and Business lines of business, enhancing Bank of America's innovative solutions. Previously, Sarah co-led the Consumer line of business social strategy and managed community engagement processes. In conjunction with responsibilities at GroupeConnect, Sarah holds a similar role at Digitas North America, where notable achievements include co-leading Women @ Digitas and receiving the 2020 Boston office Heart of the Company award. Prior experience includes roles at InkHouse Media + Marketing, where Sarah paved the way for consistent digital strategies, and Edelman, contributing to high-profile campaigns for Adobe. Sarah earned a Bachelor of Science in Marketing and Management from Villanova University and completed the altMBA program in 2019.
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