Sira Diakite

Sira Diakite is an experienced marketing professional currently serving as Vice President and Group Account Director at Digitas North America since December 2019. Prior to this role, Sira worked as Global Account Director at Publicis Conseil - Beauty Factory from July 2015 to December 2019, leading a team of five in developing integrated campaigns for the Garnier brand, focusing on skincare, sun care, and deodorants. Sira's expertise lies in driving business and digital transformation through innovation and creativity. An educational background includes a Master's degree in Business from the University of Paris I: Panthéon-Sorbonne, as well as studies at Concordia University and La Sorbonne.