Susy Salcedo is a seasoned creative professional with extensive experience in social media management, content creation, and digital strategy. Currently serving as a Creative Director and Content Creator at Digitas North America since June 2023, Susy previously held roles as a Social Media Manager and Content Creator at Papier, and as a Content Specialist at LERMA/, where notable projects included video content for Avocados From Mexico. Susy's background also includes a position as a Social Strategist at HOKA, achieving significant engagement on platforms like TikTok and Instagram. As a co-founder of Wimm, a digital product agency, Susy advised clients on strategy and growth. With earlier roles at Resident, Yelp, and other organizations, Susy has developed multi-channel marketing strategies and has a strong foundation in data analysis and creative collaboration. Susy holds a Bachelor’s Degree in Economics from Texas Christian University.
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