George Lee (Pete)

George (Pete) Lee has extensive work experience in various roles within the automotive industry. George (Pete) is currently serving as the Chief Marketing Officer at DigniFi since July 2022. Prior to this, they worked as the Executive Vice President of Strategic Alliances at APCO Holdings, LLC from February 2016 to June 2022. Before that, they held the position of OEM Account Director for Hyundai at Safe-Guard Products from February 2013 to February 2016. In addition, they worked as a National Account Manager at OptionSoft Technologies Inc. from January 2012 to February 2013, where they managed the Sales Edge CRM system and handled project management for integrations with third-party companies. George (Pete) also served as the Marketing and Implementation Director at Kistler Financial Insurance Group from May 2009 to January 2012. George (Pete)'searlier experience includes working as a National Account Manager for Land Rover, Jaguar, Mazda, Volvo, and AutoNation at APCO Holdings, LLC from May 2001 to April 2009.

George (Pete) Lee pursued their higher education at the Georgia Institute of Technology from 1998 to 2002. During this period, they obtained a Bachelor of Science in Management degree. In addition, they also earned certificates in Marketing and Information Technology. Furthermore, in 2010, George (Pete) Lee obtained certification as an Insurance Agent (Resident) from APCO Holdings, LLC.