Ashley Fairley

While our core values remain traditional, our operational systems and procedures are anything but "old school."​ We invest in state-of-the-art information technology systems. Dimension hotels maintain sophisticated sales and marketing databases linked to our home office server. Weekly forecasting modules provide our financial partners with timely performance data and projections. Plus, all hotel management associates are required to attend training/certification programs to support the level of professionalism and competence we demand of all Dimension management level associates. Our mission We believe we can deliver superior profits and investor returns by better satisfying our guests. We will, therefore, set aggressive goals and demand performance accountability from every Dimension associate. We will celebrate our successes. We measure what we do and strive to improve anything that enhances guest satisfaction and contributes to the retention of great employees. We believe there are limitless opportunities to improve the way we work together in attaining our goals. Therefore, we believe that productivity can be constantly improved through innovation and a team approach to problem-solving. We believe that teamwork and personal productivity are the twin pillars of organizational achievement, and that "winning"​ will enable Dimension to be the kind of company in which ambitious associates can prosper and grow, both personally and professionally.