Marketing and Brand Management Team

The Marketing and Brand Management Team at Dine Brands Global is responsible for developing and executing strategic marketing initiatives to enhance brand positioning and drive customer engagement for both Applebee's and IHOP. This team utilizes data and insights to inform targeted campaigns, oversee digital marketing efforts, and ensure brand consistency across global markets. Their collaborative approach includes culinary innovation, franchise support, and managing the brand presence in diverse regions, particularly in the Middle East and Asia.