Fernando Villacís

Fernando Villacís is a seasoned marketing professional specializing in strategic marketing and paid media. Currently serving as a Senior Specialist in Strategic Marketing at Diners Club del Ecuador, Fernando leads the development and execution of paid media strategies, integrating various digital capabilities. Prior experience includes key roles at Mindshare, where responsibilities encompassed digital campaign planning and execution for notable brands, as well as positions in e-commerce and digital communication strategy at companies like Marca and Umbrella Ecuador. Fernando holds a Master’s degree in Online Marketing and Digital Commerce from EAE Business School and a Bachelor's degree in Advertising from Universidad de Las Américas.